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Listen...
I've been in the trenches for three decades. Surgical robotics. Climate tech. SaaS. Hardware. Software that connected the early internet.
I've built products that saved lives. I've built products that died before launch.
I've raised money from billionaires who turned out to be psychopaths. I've bootstrapped companies to millions without taking a dime.
I've made every mistake you can make. And a few you probably can't imagine.
But through it all, I've learned what actually works.
Not in theory. In practice. In the real world where customers are impatient, money is tight, and time is always running out.
Today, I want to share three masterclasses that contain the most important lessons from those 30 years.
Lessons that my private clients have paid thousands to learn.
Yours free. Today only. No catch.
Well... there's one small catch. I'll tell you about it in a minute.
But first, let me show you what you're getting...
From Bottleneck to Builder: The 90-Minute System That Saved My Sanity (And My Company)
How to Stop Doing Everything Yourself Without Everything Falling Apart
Originally Taught to 12 Founders Who Each Paid $495 — Never Released Publicly
Let me tell you about the night I almost quit.
It was 11 PM on a Tuesday. My daughter's birthday was the next day, and I was still at the office.
Why?
Because I had to approve a $200 expense report. Review a customer email. Check the deployment.
Update the investor deck. Fix a typo on the website.
I was the founder, the CEO, and apparently... the entire company.
My phone buzzed. My wife texting: "Will you make it home for cake tomorrow?"
That's when it hit me.
I wasn't building a company. I was building a prison. And I was both the warden and the only inmate.
Something had to change.
Over the next three months, I developed a system that took me from 70-hour weeks to strategic 40-hour weeks.
More importantly, the company grew faster without me in every decision.
Revenue doubled. Team morale improved. And I made it to my daughter's birthday.
Six months ago, I taught this exact system to 12 founders who were drowning like I was.
The results were immediate:
One founder freed up 20 hours per week in the first month
Another finally took a real vacation (and the company didn't burn down)
A third promoted two team members to leadership and stepped back from operations entirely
In this 90-minute masterclass, you'll discover:
The 4-Box Delegation Matrix - Know instantly what to keep vs. delegate (most founders get this backwards)
The Authority Levels System - Five levels that prevent micromanagement while maintaining quality
The Trust-Building Sequence - How to delegate without anxiety or constant check-ins
Emergency Delegation Protocols - For when life hits and you need to step away fast
Hiring Scripts That Work - Find people who take ownership, not just orders
The Bus Factor Test - Make sure your company survives if you disappear
On page 79 of Founders Who Finish, I mention the delegation framework.
But I couldn't fit the templates, the scripts, the actual step-by-step system.
This masterclass is the missing manual.
The same system that let me build companies without becoming their slave.
And now it's yours.
The Finisher's Financial Dashboard: The Three Numbers That Determine Survival
Why Pets.com Died With $300 Million While Mailchimp Thrived With Zero
The 30-Second Daily Check That's Saved 8 Companies From Cash Crunches
Retails for $597
I need to tell you about the worst day of my career.
It was a Thursday morning. Beautiful day in California. I walked into the office ready to announce our Series A.
Instead, I had to lay off seven people.
Not because we didn't have customers. We had plenty.
Not because the product didn't work. It worked great.
But because I didn't know our real numbers.
I was tracking everything except what mattered.
Customer acquisition cost? I knew it to the penny.
Lifetime value? Had a beautiful spreadsheet.
Net promoter score? Checked it daily.
But I couldn't answer three simple questions:
How much cash do we actually have?
How much are we actually burning?
How many months until we die?
By the time I figured it out, it was too late.
Seven good people lost their jobs because I was playing startup theater instead of running a business.
I swore that day: Never again.
Since then, I've developed a simple system. Three numbers. One dashboard. 30 seconds each morning.
This system has:
Saved 8 companies from running out of cash
Helped 3 startups extend runway by 6+ months without raising money
Got 2 founders funded by showing investors exactly where they stood
Remember Pets.com?
$300 million raised. IPO'd at $11/share. Dead in 268 days.
They tracked 47 different metrics. They had dashboards that looked like NASA mission control.
But they were losing $147 per customer and didn't know it.
Meanwhile, Mailchimp...
Zero VC money. Bootstrapped for 20 years. Sold for $12 billion.
They tracked three things: Revenue. Costs. Runway.
That's it.
In this masterclass, you'll learn:
The Three-Number Reality Check - Revenue, Costs, Runway (everything else is decoration)
The Traffic Light System - Green, Yellow, Red zones and what to do in each
Hidden Cost Killers - The subscription creep that bleeds companies dry
The One-Slide Investor Dashboard - What VCs actually want to see (not your vanity metrics)
Cash Cliff Warning Signs - Spot disaster 90 days before it hits
Real Company Teardowns - See actual P&Ls from companies that survived and died
After this masterclass, you'll never be surprised by running out of money.
You'll know your runway to the day. You'll see problems coming months away. You'll make decisions based on reality, not hope.
Most importantly, you'll never have to lay someone off because you didn't see it coming.
Nail Your Problem-Market Fit: The Customer Discovery System
How to Know If People Will Pay Before You Build Anything
The Same System That Prevented a $2M Mistake at My Last Startup
Retails for $497
{Interview template or customer research framework visual}
Want to know the most expensive mistake I ever made?
$2 million. Eighteen months. Five engineers.
Building something nobody wanted.
We had the best technology. Beautiful design. Perfect execution.
We also had zero customers.
Because we built first and asked questions later.
That failure sent me into surgical robotics, where mistakes literally kill people.
In the OR, you can't guess what surgeons need. You watch them operate. You see their hands cramp. You watch them struggle with angles.
You see them grimace.
Pain is visible. Frustration is physical.
When a surgeon adjusts their position for the third time in five minutes, that's a signal.
When they jury-rig a solution with surgical tape, that's a signal.
When they complain to the nurses after every procedure, that's a signal.
Real problems announce themselves. You just have to know how to listen.
I took this approach from the OR and applied it to every business since.
The results have been dramatic:
Killed 3 products before wasting money building them
Found 2 problems so painful that customers pre-paid for solutions
Validated a $10M market opportunity with 10 conversations
Remember Magic Link?
Built by the Mac inventors. Could do email anywhere in 1994. It was basically an iPhone 13 years early.
It failed.
Why?
Because they solved a problem nobody knew they had.
People didn't want to be connected 24/7. Email wasn't urgent. Being offline wasn't painful.
They built an amazing solution to a non-existent problem.
This masterclass will save you from that fate:
The Pain Signal Framework - 5 levels of pain and which ones drive purchases
The Operating Room Method - How to observe without leading the witness
Word-for-Word Interview Scripts - Questions that uncover real problems (not nice-to-haves)
The 10-Interview Checkpoint - Know definitively if you have something worth building
Red Flag Indicators - Signs you need to pivot immediately
The University Tech Transfer Filter - 3 criteria that predict market success
One founder used this system and discovered their $500K product idea was doomed. They pivoted, found a real problem, and hit $1M ARR in 8 months.
Another used it to validate demand before writing a line of code. Customers literally sent checks before the product existed.
Stop building solutions looking for problems. Start finding problems worth solving.
OK, Here's Everything You're Getting..
From Bottleneck to Builder Masterclass
90-minute system to delegate without losing control
From Bottleneck to Builder Masterclass
Track the only three numbers that matter
From Bottleneck to Builder Masterclass
Know what customers will pay for before building
In just a moment, I'll send you instant access to all three.
But I need to tell you why I'm doing this...
Why Am I Giving Away $1,589
Worth of Training?
Why I Chose Physical Over Digital
I spent five years publishing digital newsletters.
Want to know the dirty secret?
Nobody reads them.
22% open rate if you're lucky. 3% actually read past the first paragraph.
0.5% take action.
Digital content is where good ideas go to die.
But physical newsletters?
Different game entirely.
I discovered this by accident. I was cleaning out my office and found a stack of Gary Halbert's newsletters from the 1980s. Physical.
Typewritten. Yellowing at the edges.
I sat down to glance through them.
Three hours later, I was still reading.
Taking notes. Having breakthroughs. Seeing connections I'd missed for years.
There's something about holding knowledge in your hands that makes you actually absorb it.
That's when I decided: If I'm going to share my best insights, they deserve better than an inbox.
My subscribers agree:
"The only thing I read cover to cover every month" - Tech CEO, San Francisco
"I keep every issue in a binder for reference" - SaaS Founder, Austin
"Worth 10x what I pay for it" - Hardware Startup, Seattle
One subscriber told me he brings each issue on flights. No Wi-Fi needed. No distractions. Just focused learning.
Another frames certain pages and hangs them in his office.
You can't do that with a Substack.
Look, I've been doing this for 30 years.
I've built products that mattered. I've failed in spectacular ways. I've succeeded when everyone said I wouldn't.
I've sat across from billionaire investors. I've worked on factory floors. I've coded until sunrise and pitched until my voice gave out.
Every bit of that experience goes into The Build.
This isn't just another newsletter. It's my life's work, delivered monthly.
Each issue is a masterclass in building something real. Not unicorn fantasies. Not growth hacks. Real business building.
The kind that generates revenue. Creates jobs. Solves actual problems.
The kind you can be proud of.
Here's How Confident I am
Your First month is $14.95
That's it. Full access to the newsletter. All three masterclasses. Everything.
If The Build doesn't change how you run your business, cancel before month two. Keep the masterclasses. We're done.
If it does what I know it will do, you stay at $79/month and we build something together.
I'm not asking you to trust me. I'm asking you to test me.
Why would I structure it this way?
Because I know what happens next.
You'll read the first issue cover to cover. You'll implement something that week.
You'll wonder why nobody told you this stuff before.
And you'll stay. Not because you're locked in. Because you don't want to miss what's coming.
That's also why you keep the masterclasses no matter what.
$1,589 in training is yours even if you cancel after one issue.
I'm building a movement. Founders who finish.
Who build real things. Who reject the startup theater BS.
I want you in that movement.
Who's Teaching You This Stuff
Let's Recap
Everything
When you say "maybe" to trying The Build, you get:
Immediately (Via Email):
From Bottleneck to Builder Masterclass ($495 value)
The Finisher's Financial Dashboard ($597 value)
Nail Your Problem-Market Fit ($497 value)
Every Month (Via FedEx):
The Build Newsletter - 16-24 pages of hard-won insights
Templates, scripts, and tools you can implement immediately
Real case studies with actual numbers
Direct access to my 30 years of building experience
Your Investment:
Your First Month Is Only $14.95
Your Investment:
Just $14.96
Continue receiving The Build for $79/month.
Cancel anytime. Full refund if unsatisfied.
Keep the masterclasses no matter what.
This offer is only available right now, on this page, as a thank-you for buying my book.
Once you leave this page, it's gone.
Get instant access to $1,589 in masterclasses + monthly newsletter
100% Money-Back Guarantee
Your card will be charged $14.95 today for the first issue. Next month, the regular subscription will continue at $79/month.
The Build ships on the 1st of each month via Priority Mail. Cancel anytime.
Questions? Email [email protected]
You're Different. I Know That.
You didn't buy my book because you want to be the next Zuckerberg.
You bought it because you're tired of the show.
The theater. The BS.
You want to build something real. Something that matters. Something that lasts.
That's exactly what I've spent 30 years learning how to do.
Every mistake. Every victory. Every lesson learned the hard way.
It all goes into The Build.
This is your chance to learn from my scars instead of earning your own.
To get 30 years of experience delivered monthly.
To join a movement of founders who finish what they start.
Frequently Asked
Questions
When will my Issue Arrive?
The Build ships on the 1st business day of each month.
US delivery takes 2-3 business days.
International takes 5-7 business days.
You get tracking information when it ships.
If you have any questions, don't hesitate to contact support (listed at the footer of this page).
What if I subscribe mid-month?
You get immediate access to all three masterclasses the moment you subscribe.
Your first physical issue ships on the 1st of the following month.
No waiting.
No lost value.
Why is this printed instead of digital?
Digital newsletters have a 3% read rate.
Physical newsletters get read cover to cover.
I tested both for five years.
Physical wins.
I only offer what works.
What if I don't like it?
Email me at [email protected].
I refund your most recent issue immediately.
No forms.
No hoops.
No guilt trips.
You keep the masterclasses either way.
Will my subscription price go up?
Never.
Your $79/month rate is locked forever.
When we raise prices for new subscribers, you stay grandfathered in at your founder's rate.
Is this for tech startups only?
No.
The Build covers principles that work for any founder building a real business.
Service companies.
Manufacturing.
SaaS.
E-commerce.
If you generate revenue and want to grow profitably, this is for you.
How is this different from your book?
Smart Question!
The book gives you the foundation.
The newsletter gives you ongoing support with fresh tactics, case studies, and real-time insights as you build.
The book is your map.
The newsletter is your monthly GPS update.
Can I share issues with my team?
Yes.
Many subscribers keep issues in their office for their team to reference.
Some scan specific sections for meetings.
Build a library.
Make it part of your company's learning culture.
That being said, I'd appreciate it if you were at least cool about it.
There is a difference between sharing and outright piracy.
What happens to the masterclasses if I cancel?
You keep them.
The three masterclasses worth $1,589 are yours forever, even if you cancel after one issue.
That's not a typo.
I want you to win either way.
One Final Thought
I've poured my soul into helping founders build real companies for three decades.
Not because it made me rich (though it did okay).
Not because it made me famous (I'm definitely not).
But because I love the work.
I love taking an idea and making it real. I love solving problems that matter. I love building teams that build products that build companies.
And I love helping other founders do the same.
That love—that three decades of obsession—goes into every page of The Build.
This isn't just information. It's transformation.
The transformation from founder who starts to founder who finishes.
From creator of ideas to builder of companies.
From stressed-out bottleneck to strategic leader.
That transformation is worth more than $79 a month.
It's worth your future.
P.S. Remember, this offer is only available right now, on this page. Once you leave, it's gone. The masterclasses alone are worth $1,589. You're getting them free just for trying a $79 newsletter that could transform your business. Even if you cancel, you keep everything. There's literally no risk. Only upside.
P.P.S. I know you're busy. I know you have a million things to do. But if you're serious about building something that matters—something that lasts—you need ongoing support. Not theory. Not inspiration. Real, practical, tested insights from someone who's been there. That's what The Build delivers every month. Join us.
My mission is to serve founders, builders and entrepreneurs who are committed to finishing, growing and succeeding.
CONTACT
+1 (202) 656 7370
30 N Gould St Ste R,
Sheridan, WY 82801
Mon. - Fri. 10 a.m. - 6 p.m. ET
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